What’s New in Direct Marketing Solutions?

Once upon a time, blanketing entire ZIP codes with postcards was the extent of most companies’ direct marketing efforts. But thanks to the rise of technology and the Internet, more personalized communication with existing and potential customers has turned the business of direct marketing into a whole new ballgame. It can mean big bucks to marketers who are able to capitalize on the emergence of new media and techniques to reach and target potential customers. Read more…

Attracting New Customers on a Budget: 12 Low-cost Marketing Ideas

There are very few companies out there that don’t need to attract new customers. But making a big splash in a gigantic pond can be exceedingly difficult without a big-time marketing budget or ad agency behind you. However, what you lack in cash can sometimes be made up for by a little imagination. Few successful entrepreneurs would argue over the importance of advertising your business. After all, there still isn’t a better way to establish a brand, gain exposure, sell products or services, and make money.

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Will Your Top Employees Jump Ship When the Economy Returns?

Some key indicators show that our sluggish economy is showing renewed signs of life. However, a survey by the Society for Human Resource Management reveals another big problem may be waiting in the wings when it does return. The survey said a majority of human resources professionals believe that employee turnover will rise significantly once the job market improves. Read more…

How to Keep Loyal Customers Happy and Improve Your Bottom Line

Most business owners know the old saying, “It’s easier to maintain current customers than to acquire new ones.” In fact, countless studies have shown it costs at least five times as much to attract new prospects as it does to get repeat ones. All of which leads to another common saying, “80 percent of your revenue comes from 20 percent of your customers.” Read more…