Posted February 5th, 2010 by ybo
Most smart business owners know that it’s far cheaper to retain the customers you have rather than spending the money to acquire new ones. But how can you maintain current customers and grow your business without spending massive amounts of money? The answer may lie in evolving your marketing efforts to include more consumer engagement.
What is consumer engagement? Simply put, customer engagement is the development and nurturing of the relationship between a brand and its customers. Read more…
Posted October 12th, 2009 by ybo
You’ve probably heard the expression that “you can’t be everything to everybody.” Never has that statement been truer than when it comes to marketing your business. To achieve success and maintain it, today’s businesses can no longer afford to take the marketing approach of trying to be all things to all people. To truly stand out from the crowd, you need to position your company and differentiate yourself from your competition.
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Posted September 17th, 2009 by ybo
More hits than ever on your website? Great! But if those visits aren’t translating into sales, you have a problem. One possible diagnosis: Your site isn’t shopper-friendly. Here are five fast fixes to help your customers find exactly what they want and increase revenue: Read more…
Posted July 1st, 2009 by ybo
Direct mail can help you score new customers; email marketing can help you hang on to them. Combine these channels, and you have a dynamic direct marketing campaign that’s apt to improve response rates and boost business. “We’re finding that it’s really important to go back to basics,” says Jamie Klemcke, director of marketing at QuantumDigital, Inc., an integrated marketing and direct mail firm in Austin, Texas. Read more…
