Posted June 14th, 2010 by ybo
There are very few companies out there that don’t need to attract new customers. But making a big splash in a gigantic pond can be exceedingly difficult without a big-time marketing budget or ad agency behind you. However, what you lack in cash can sometimes be made up for by a little imagination. Few successful entrepreneurs would argue over the importance of advertising your business. After all, there still isn’t a better way to establish a brand, gain exposure, sell products or services, and make money.
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Posted January 13th, 2009 by twilson
Getting interviewed for a news story can be one of the best ways to score publicity and spread word of your business—and it positions you as an expert in your field. “You’ll earn more credibility and become a community name,” says Jeri Cartwright, president of Cartwright Communications, LLC, in Salt Lake City.
Connecting with reporters and effectively communicating with them when they call can be tricky, but it’s definitely doable. Just follow Cartwright’s tips, and your phone will be ringing with press inquiries—not to mention potential customers—in no time: Read more…
Posted January 29th, 2008 by ybo
The recipe for marketing your business may not be as complicated or expensive as you think. Just ask Trish Karter, chief executive officer and “chief deer” of Dancing Deer Baking Co., a natural gourmet baking company in Boston.
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Posted December 18th, 2007 by ybo
Taking orders and making reservations electronically is common business practice in many industries. So is sending an email to your customer confirming receipt of their order. If your business replies to customers’ emails to confirm orders or to acknowledge receipt of other electronic information, pause before you hit “send.” Take the time to read through your response—almost 100 percent of recipients open order confirmation emails. Personalized email responses are a business opportunity too good to pass up: They help you boost your client base by building rapport with customers.
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