Don’t Discount Using Coupons to Attract Business

Coupons are a hot commodity in today’s economy. In fact, a new study shows that 72% of consumers are using more coupons than they did just six months ago.¹ Thanks to the recession, coupon redemption grew by 27% in 2009² as consumers reviewed their finances and adopted a new, more frugal approach to shopping. Now 89% of people surveyed said they use coupons when shopping.³ Retailers across the spectrum from Target^® to Neiman Marcus^® are using coupons to lure in prospective consumers. Even Yahoo^® Inc. reported the term “coupons” ranked first on its list of economy-related searches last year. And with the economy slow to recover, the power of the mighty little coupon doesn’t look to be weakening anytime soon.

Read more…

Customer Rewards That Get Results

Customers love freebies. And those freebies tend to keep people coming back to your business. That’s why a rewards program can work in your favor, whether you offer a “buy 10 sandwiches, get one free” deal, send $10-off coupons to customers after they spend a certain amount or provide a 10 percent off pre-purchase discount. Read more…