Staying Afloat

There’s no doubt that small businesses are feeling the recession pinch. Fortunately, with these clever business moves, you can survive the economic downturn.
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Smart Move for the Season: Price-Setting Pointers

Smart Move for the Season: Price-Setting Pointers

As costs of materials fluctuate, the economy struggles and new competitors move in, pricing strategies become more critical than ever.

“You should always be thinking about pricing because there’s always something changing,” says Rupert Hart, author of Recession Storming: Thriving in Downturns through Superior Marketing, Pricing and Product Strategies (and a small-business owner himself).

With these pricing strategies, you can forge ahead with the confidence that you’re receiving the compensation you deserve. Read more…

Call Security! Manage Customer Data—Privately

The theft of personal customer information poses a threat to businesses large and small—and their customers. In many cases, protecting customer data is more important for small companies than for larger ones. Read more…

Mine Customer Data, Part III

This month we wrap up our series on mining customer data with simple tips for making the most of online surveys.

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