Mine Customer Data, Part III
Posted January 29th, 2008 by ybo
This month we wrap up our series on mining customer data with simple tips for making the most of online surveys.
Filed under:Cost of Business
Mine the Customer Data, Part II
Posted December 18th, 2007 by ybo
Last month, we focused on gathering useful customer feedback through customer comment cards.
If you’re looking for more detailed information than a customer comment card typically provides, consider a questionnaire. Questionnaires can be distributed to customers with every sale or can be displayed in your place of business for customers to take if they choose. Printing costs will be higher when questionnaires are distributed; however, you will likely receive a better response rate when each customer is provided a form. If possible, place your questionnaire on a warranty card and you’re virtually guaranteed a good response rate.
Filed under:Cost of Business
Mine Customer Data, Part I
Posted November 28th, 2007 by ybo
If you’re convinced you know what your customers want even though you’ve never asked them, you might be leading your business down a path to failure. Hearing directly from your customers about what they expect from your business is a simple way to set a course to success. In this first of two articles, we suggest steps to take before you get started on market research – and one easy-to-implement research solution.
Read more…
Filed under:Cost of Business
It’s Time to Go Back to School
Posted August 30th, 2007 by ybo
Smart Moves for the Season
When a Drake University student approached Taste! To Go co-owners Emily Gross and Andrea Williams about analyzing their promotional strategies for a marketing class project, the two jumped at the opportunity to see how they could make their Des Moines, Iowa, catering business more marketable. “We were more than happy to help out, because it’s interesting to get an outside look at our business,” Gross says.
Filed under:Business Tips
