Online and Offline Marketing Synergy

Direct mail can help you score new customers; email marketing can help you hang on to them. Combine these channels, and you have a dynamic direct marketing campaign that’s apt to improve response rates and boost business. “We’re finding that it’s really important to go back to basics,” says Jamie Klemcke, director of marketing at QuantumDigital, Inc., an integrated marketing and direct mail firm in Austin, Texas. Read more…