Posted July 1st, 2009 by ybo
Direct mail can help you score new customers; email marketing can help you hang on to them. Combine these channels, and you have a dynamic direct marketing campaign that’s apt to improve response rates and boost business. “We’re finding that it’s really important to go back to basics,” says Jamie Klemcke, director of marketing at QuantumDigital, Inc., an integrated marketing and direct mail firm in Austin, Texas. Read more…
Posted December 18th, 2007 by ybo
Taking orders and making reservations electronically is common business practice in many industries. So is sending an email to your customer confirming receipt of their order. If your business replies to customers’ emails to confirm orders or to acknowledge receipt of other electronic information, pause before you hit “send.” Take the time to read through your response—almost 100 percent of recipients open order confirmation emails. Personalized email responses are a business opportunity too good to pass up: They help you boost your client base by building rapport with customers.
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Posted September 30th, 2007 by ybo
E-mail—can’t live with it, can’t live without it. For sure, e-mail has become an essential technological tool of just about every business. But it has also emerged as a big time-management issue (and yes, we’re aware of the fact that this news comes to you via e-mail). So how can you become a better e-mail manager? Read on.
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Posted July 30th, 2007 by ybo
How do I return a widget? Will your business accept payment in pesos? One of the most efficient and effective ways to answer frequently asked questions like these for your customers and prospects is to compile a Frequently Asked Questions page. Through experience and research, a list of FAQs and answers anticipates the burning concerns that can stand between a sale and an abandoned shopping cart. Read more…
