Identify Prospects Easily and Effectively

Smart Moves For The Season

You know that referrals from your customers are key to growing your business and can be one of the easiest and most effective ways to identify prospects. Yet many business owners are hesitant to ask for referrals. Knowing when and how to ask can simplify the process and enhance your chances for success. Follow these recommendations.

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Mine Customer Data, Part I

If you’re convinced you know what your customers want even though you’ve never asked them, you might be leading your business down a path to failure. Hearing directly from your customers about what they expect from your business is a simple way to set a course to success. In this first of two articles, we suggest steps to take before you get started on market research – and one easy-to-implement research solution.
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