Trade shows are a great way to meet potential clients, size up the competition, and soak up industry trends.
And they can be beneficial whether you’re participating or attending, says Charles Malek, president of Wine Master Cellars. Wine Master Cellars, a Denver, Colo.-based company that specializes in wine storage, exhibits in four to seven shows yearly. Read more…
by Gavin O’Malley, Tuesday, Aug 21, 2007 Online Media Daily
The article below does an excellent job of providing the answer to the question, “Is usage migrating from print to online?” The answer, in a nutshell, is, “No, usage is migrating to print PLUS online.” The article below talks about the second study this week (done by separate firms) that concludes that “offline media” (such as Yellow Pages) still play a significant role in influencing consumer decisions, and that search may simply be an additional follow-up research step prior to the final purchase.
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Offline Marketing Drives Search
Stand out from the crowd with the right marketing savvy.
Read more…
Is your business getting tangled up in the Web?
It could be time to ramp up your Web site. The payoff can be well worth the effort. Consider The Pangaro Group, a firm that focuses on financial advising for small business and individuals. Owner Jeffrey Pangaro says online business now accounts for 80 percent of his annual profits since his company’s Web site was redesigned. “The difference in business is truly amazing,” Pangaro says. “We had a 300 percent lift in requests the first week we went live.”
