Smart Move for the Season: Price-Setting Pointers

Smart Move for the Season: Price-Setting Pointers

As costs of materials fluctuate, the economy struggles and new competitors move in, pricing strategies become more critical than ever.

“You should always be thinking about pricing because there’s always something changing,” says Rupert Hart, author of Recession Storming: Thriving in Downturns through Superior Marketing, Pricing and Product Strategies (and a small-business owner himself).

With these pricing strategies, you can forge ahead with the confidence that you’re receiving the compensation you deserve. Read more…

Survive the Gas-Pump Squeeze

With gas prices expected to exceed $4 per gallon this summer, the cost of transportation is likely accelerating significantly for you, your employees and your business-especially if you rely on a fleet of vehicles or trucks. Some firms are even forced to downsize, eliminate benefits, or raise prices to offset higher gasoline costs. But before you take any drastic measures, consider these simple ways to find savings at the gas station and on the road.
Read more…