Most business owners know the old saying, “It’s easier to maintain current customers than to acquire new ones.” In fact, countless studies have shown it costs at least five times as much to attract new prospects as it does to get repeat ones. All of which leads to another common saying, “80 percent of your revenue comes from 20 percent of your customers.” Read more…
Can you really gain a greater market share and additional customers, even during a downturn? It’s easier than you might think. Plenty of people are willing to pay for goods and services right now—it’s just that no one has bothered to ask them.
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Trade shows are a great way to meet potential clients, size up the competition, and soak up industry trends.
And they can be beneficial whether you’re participating or attending, says Charles Malek, president of Wine Master Cellars. Wine Master Cellars, a Denver, Colo.-based company that specializes in wine storage, exhibits in four to seven shows yearly. Read more…
Convincing prospects they’ll benefit from your product or service during a recession is tough. But not impossible! Take a deep breath, smile and follow these pointers from experts who know how to snag a sale. Read more…
