Can you really gain a greater market share and additional customers, even during a downturn? It’s easier than you might think. Plenty of people are willing to pay for goods and services right now—it’s just that no one has bothered to ask them.
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Trade shows are a great way to meet potential clients, size up the competition, and soak up industry trends.
And they can be beneficial whether you’re participating or attending, says Charles Malek, president of Wine Master Cellars. Wine Master Cellars, a Denver, Colo.-based company that specializes in wine storage, exhibits in four to seven shows yearly. Read more…
Convincing prospects they’ll benefit from your product or service during a recession is tough. But not impossible! Take a deep breath, smile and follow these pointers from experts who know how to snag a sale. Read more…
Smart Moves For The Season
You know that referrals from your customers are key to growing your business and can be one of the easiest and most effective ways to identify prospects. Yet many business owners are hesitant to ask for referrals. Knowing when and how to ask can simplify the process and enhance your chances for success. Follow these recommendations.
