Intrigue customers with a well-designed website, advertisement or press release, and get them hooked on your product or service with smartly crafted copy. This guide, with tips from branding and copywriting expert Susan Gunelius, helps small business owners create messages that get results. Read more…
Getting interviewed for a news story can be one of the best ways to score publicity and spread word of your business—and it positions you as an expert in your field. “You’ll earn more credibility and become a community name,” says Jeri Cartwright, president of Cartwright Communications, LLC, in Salt Lake City.
Connecting with reporters and effectively communicating with them when they call can be tricky, but it’s definitely doable. Just follow Cartwright’s tips, and your phone will be ringing with press inquiries—not to mention potential customers—in no time: Read more…
Donating your time, money and efforts to a charitable cause not only benefits the community, it can also yield rewards for your business.
