Meet the Press

press

Getting interviewed for a news story can be one of the best ways to score publicity and spread word of your business—and it positions you as an expert in your field. “You’ll earn more credibility and become a community name,” says Jeri Cartwright, president of Cartwright Communications, LLC, in Salt Lake City.

Connecting with reporters and effectively communicating with them when they call can be tricky, but it’s definitely doable. Just follow Cartwright’s tips, and your phone will be ringing with press inquiries—not to mention potential customers—in no time: Read more…

Filed under:Marketing

The Art of Business Publicity

The Art of Business Publicity

Wonder how to get your business noticed in the Information Age? Here are some techniques for generating publicity about your business. Read more…

Filed under:Marketing