The Basics of Lead Nurturing

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Picture this…you’ve just returned from a tradeshow or seminar where you met and made a lot of great sales contacts. What do you do next? Unfortunately some businesses wait too long to follow-up with these new prospects, and the leads go cold. Others will begin to bombard these leads with unwanted sales materials and annoying sales calls. Still others will simply pass on the contact because they weren’t immediately ready to purchase. Read more…

Filed under:Business Tips

10 Ways to Make More Money for Your Business

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While a number of experts say the slow economy is starting to show some signs of life, many business owners are still struggling. They know that every little bit of business income they bring in can be the difference between turning a profit or turning another employee away. So we’ve put together a list of 10 ways you can make more money for your business in the upcoming year. Read more…

Sales Secrets from the Pros

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Convincing prospects they’ll benefit from your product or service during a recession is tough. But not impossible! Take a deep breath, smile and follow these pointers from experts who know how to snag a sale. Read more…

Filed under:Marketing

Customer Rewards That Get Results

Real Life Marketing

Customers love freebies. And those freebies tend to keep people coming back to your business. That’s why a rewards program can work in your favor, whether you offer a “buy 10 sandwiches, get one free” deal, send $10-off coupons to customers after they spend a certain amount or provide a 10 percent off pre-purchase discount. Read more…

Filed under:Marketing