With the boom in online activity, it’s important to keep an eye on what’s being said about your company-especially since not all comments that customers post are positive. With the right moves, that negative press won’t hurt your company—and it may even help you improve. Read more…
by Gavin O’Malley, Tuesday, Aug 21, 2007 Online Media Daily
The article below does an excellent job of providing the answer to the question, “Is usage migrating from print to online?” The answer, in a nutshell, is, “No, usage is migrating to print PLUS online.” The article below talks about the second study this week (done by separate firms) that concludes that “offline media” (such as Yellow Pages) still play a significant role in influencing consumer decisions, and that search may simply be an additional follow-up research step prior to the final purchase.
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Offline Marketing Drives Search
Imagine never being at a loss for important dates, times and other helpful information pertaining to each of your clients and prospects. When and how should you follow up with a key client to schedule a seminar? Next Tuesday morning on the client’s cell phone. When did that insurance industry prospect say to check back about service needs? Early May, right after the prospect’s strategy presentation. And just how old is the son that the client you’re meeting with this afternoon loves to talk about? Contact-management software can help put all that information and more at your fingertips.
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Search engines are one of the most powerful tools on the web for drawing people to your business. The businesses that consistently appear at the top of web searches aren’t there by chance—they know how to improve their ranking, in part by using keywords to their advantage. Read more…
