The Basics of Lead Nurturing

Picture this…you’ve just returned from a tradeshow or seminar where you met and made a lot of great sales contacts. What do you do next? Unfortunately some businesses wait too long to follow-up with these new prospects, and the leads go cold. Others will begin to bombard these leads with unwanted sales materials and annoying sales calls. Still others will simply pass on the contact because they weren’t immediately ready to purchase. Read more…

Trade Show Success from Both Sides of the Aisle

Trade shows are a great way to meet potential clients, size up the competition, and soak up industry trends.

And they can be beneficial whether you’re participating or attending, says Charles Malek, president of Wine Master Cellars. Wine Master Cellars, a Denver, Colo.-based company that specializes in wine storage, exhibits in four to seven shows yearly. Read more…