Coping with Bad (Online) Press

With the boom in online activity, it’s important to keep an eye on what’s being said about your company-especially since not all comments that customers post are positive. With the right moves, that negative press won’t hurt your company—and it may even help you improve. Read more…

Filed under:Marketing

The Power of Keywords

Search engines are one of the most powerful tools on the web for drawing people to your business. The businesses that consistently appear at the top of web searches aren’t there by chance—they know how to improve their ranking, in part by using keywords to their advantage. Read more…

Filed under:Marketing